WILAS Platform · Guest WiFi Engagement

Turn guest WiFi into a revenue-generating digital touchpoint

Most organisations invest in guest WiFi and collect nothing from it. WILAS Captive Portal, part of the Wireless, IoT, Location & AI Suite, captures first-party visitor data, delivers branded digital experiences, and activates a direct on-site marketing channel.

The Business Challenge

A cost, not an asset

Guest WiFi is paid for every month yet returns no data, no engagement, and no measurable commercial value.

No visitor identity

Venues see anonymous footfall but hold no permission-based record of who visits, how often, or what they respond to.

A generic login screen

The default WiFi splash page reinforces nothing, communicates no value, and sets a flat tone for the guest experience.

Business Outcomes

What Captive Portal delivers to the business.

First-party visitor database

Build a permission-based database of actual visitors with verified contact details, visit frequency, and behavioural attributes, captured directly from WiFi authentication.

On-site marketing channel

Reach visitors at the moment they are most receptive: inside the venue, connected to WiFi, and ready to engage with campaigns, promotions, and loyalty content in real time.

Branded guest experience

Replace the generic default login screen with a fully branded touchpoint that reinforces identity and communicates value from the first tap.

Measurable ROI on WiFi

Convert a cost line into a revenue-contributing asset. Track data capture volume, campaign performance, and engagement rates in the WILAS dashboard.

PDPA-compliant governance

All visitor data is captured with explicit consent and managed within a framework aligned to Singapore’s Personal Data Protection Act, reducing compliance risk from the outset.

CRM and marketing integration

Captured data flows directly into connected CRM, CDP, and marketing automation platforms, so the venue acts on it where it already works.

Key Capabilities

What the platform includes.

Customisable, fully branded portal

Multiple authentication methods, including simple form, mobile OTP, social login, mobile app, and voucher

Visitor profile capture and enrichment

Consent management and audit trail

Campaign scheduling and content management

REST API integration and data export

Centralised multi-location management

Analytics and reporting dashboard

How It Works

01
Visitor connects
A guest selects the venue WiFi and is directed to the branded WILAS portal.
02
Authenticate and consent
The visitor authenticates through the chosen method and provides explicit consent for data use.
03
Profile captured
Verified contact details and attributes are recorded against a permission-based visitor profile.
04
Engage on-site
Branded campaigns, promotions, and loyalty content are served in real time to the connected visitor.
05
Measure and act
Capture volume and engagement flow into the dashboard and connected CRM for follow-up.

Industry Use Cases

Retail Malls

A shopper database that funds tenant-facing marketing.

Hospitality

A branded arrival experience that builds a guest profile.

Food, Beverage and Entertainment

Repeat-visit loyalty from an authenticated WiFi channel.

Transport Hubs and Airports

High-volume data capture across large public spaces.

Illustrative Scenario

From anonymous footfall to a permission-based visitor database

A suburban mall runs guest WiFi purely as a convenience, collecting nothing from thousands of daily connections.

With WILAS Captive Portal in place, each connection becomes a consented visitor profile, and the branded portal opens a direct channel the venue can measure and act on.

Consented

First-party profiles from WiFi authentication

Real-time

On-site campaign delivery

Zero

Access points replaced

PDPA

Aligned consent and governance

Integration & Infrastructure

Fits your existing environment.

Runs on the WiFi access points already in place, from all major vendors
No hardware replacement required to start capturing data
REST API and data export into CRM, CDP, and marketing automation
Centralised management across multiple venues from one console

Data Governance

Visitor data is captured with explicit consent and handled within a framework aligned to Singapore’s PDPA, with a full audit trail.

Deployment

Cloud or on-premise, to suit each venue. A typical deployment goes live in two to four weeks.

Frequently Asked Questions

What is WILAS Captive Portal?

WILAS Captive Portal is the guest WiFi engagement platform in the Wireless, IoT, Location & AI Suite. It replaces the default WiFi login screen with a branded portal that captures consented first-party visitor data and opens an on-site marketing channel.

What data does it capture when a visitor connects?

With the visitor’s explicit consent, the portal captures verified contact details and profile attributes such as visit frequency, alongside the authentication method used. All capture is governed by a consent record and audit trail.

Does it require replacing existing access points?

No. WILAS Captive Portal runs on the WiFi access points already in place across the major vendors, so no hardware replacement is required to begin.

Is it PDPA compliant?

Yes. Data is collected only with explicit consent and managed within a framework aligned to Singapore’s Personal Data Protection Act, including consent management and audit trails.

Can it integrate with our CRM?

Yes. Captured data flows through a REST API and data export into connected CRM, CDP, and marketing automation platforms.