WILAS Platform · On-Site Marketing Automation

Reach visitors at the exact moment they are most likely to act

Most marketing reaches customers before or after their visit. The moment of highest purchase intent, when they are physically inside the venue, goes largely untouched. WILAS Location-Based Push Marketing, part of the Wireless, IoT, Location & AI Suite, delivers personalised messages to verified on-site visitors in real time, triggered by where they are and how long they have been there.

The Business Challenge

Marketing lands off-site

Campaigns reach people at home or in transit, well away from the point of decision, so the moment of highest purchase intent inside the venue passes untouched.

Broadcast messaging misses

Untargeted messages go out to everyone regardless of where they are or what they are doing, and performance is rarely measured, so spend and relevance both suffer.

No channel for stakeholders

Tenants, brands, and other stakeholders have no way to reach visitors while they are in the venue, leaving a commercial channel unused.

Business Outcomes

What Push Marketing delivers to the business.

Engagement at the point of decision

Reach visitors while they are inside the venue and closest to acting, so messages arrive when intent is highest rather than long before or after the visit.

Higher campaign conversion

Relevant, timely prompts triggered by real behaviour tend to convert better than untargeted broadcasts, lifting the return on each campaign.

Zone and tenant personalisation

Tailor messages to the specific zone a visitor is in and to individual tenants, so each promotion speaks to the right audience in the right place.

Measurable on-site performance

Track delivery, opens, and engagement for every on-site campaign in the WILAS dashboard, turning marketing activity into figures the venue can act on.

Tenant-funded campaign revenue

Offer tenants and brands a paid channel to reach visitors on-site, opening a revenue line for the venue rather than a cost.

Loyalty activation on-site

Prompt visitors to join or use a loyalty programme while they are in the venue, converting a live visit into an enrolled, repeat relationship.

Key Capabilities

What the platform includes.

Zone-triggered message delivery

Audience segmentation and targeting

Multi-tenant campaign management

Rich message formats, including push, in-browser, SMS, and landing page redirects

Campaign scheduling and rules engine

Real-time delivery and engagement tracking

A/B testing and message optimisation

CRM and loyalty platform integration

How It Works

01
Visitor identified
The visitor is identified through WILAS Captive Portal with explicit consent, establishing a permission-based profile to message.
02
Location detected
WILAS detects the visitor’s zone and dwell time from the existing WiFi network, without additional hardware.
03
Rules match a campaign
The rules engine matches the visitor’s zone, dwell, and segment against eligible campaigns to select the right message.
04
Message delivered
A personalised message is delivered in real time through the chosen format while the visitor is still on-site.
05
Track and optimise
Delivery and engagement are tracked in the dashboard, and results feed A/B testing to optimise future campaigns.

Industry Use Cases

Retail Malls

Tenant-funded promotions delivered to shoppers in the relevant zone.

Hospitality

On-property offers served to guests during their stay.

Food, Beverage and Entertainment

Dwell-based prompts that respond to how long a visitor lingers.

Transport Hubs and Commercial Precincts

Timely, location-aware messaging across large public spaces.

Illustrative Scenario

From broadcast SMS to location-triggered campaigns

This is a representative scenario. A venue blasts untargeted SMS to its whole list, with weak open rates and little sense of what worked, because the message reaches people wherever they happen to be rather than where intent is highest.

With WILAS Location-Based Push Marketing in place, messages are triggered by zone and dwell time for consented on-site visitors, so relevance rises and tenants gain a channel they can measure and fund.

Real-time

Message delivery to on-site visitors

Zone-triggered

Targeting by location and dwell

Zero

Off-site messages to uninterested recipients

Measurable

Delivery and engagement tracking

Integration & Infrastructure

Fits your existing environment.

Builds on WILAS Captive Portal identity and consent
Runs on the WiFi network already in place, with no additional hardware
Multi-tenant campaign console for venue and tenant teams
Integration with CRM and loyalty platforms

Data Governance

Messages target only visitors who have given explicit consent through WILAS Captive Portal, within a framework aligned to Singapore’s Personal Data Protection Act (PDPA).

Deployment

Cloud or on-premise, to suit each venue. For venues already running WILAS Captive Portal, it adds in roughly two to three weeks.

Note: WILAS Location-Based Push Marketing depends on WILAS Captive Portal, which provides the verified visitor identity and consent it requires as its foundation. For venues already running Captive Portal, it can be added in roughly two to three weeks.

Frequently Asked Questions

What is WILAS Location-Based Push Marketing?

It is the on-site messaging platform in the Wireless, IoT, Location & AI Suite. It delivers personalised messages to verified, consented visitors in real time, triggered by the zone they are in and how long they have been there, so campaigns reach people at the point of decision inside the venue.

Does it require WILAS Captive Portal?

Yes. It builds on WILAS Captive Portal, which establishes the verified visitor identity and explicit consent needed to message someone on-site. Captive Portal is the foundation the platform runs on.

How are messages triggered?

A rules engine matches a visitor’s zone, dwell time, and segment against eligible campaigns. When the conditions are met, a personalised message is delivered in real time through push, in-browser, SMS, or a landing page redirect.

Is it PDPA compliant?

Yes. Messages target only visitors who have given explicit consent through WILAS Captive Portal, and delivery is managed within a framework aligned to Singapore’s Personal Data Protection Act.

How long does it take to add to an existing WILAS deployment?

For venues already running WILAS Captive Portal, it can be added in roughly two to three weeks, since the visitor identity and consent foundation is already in place.